MERCEDES IN THE HOUSE

If you know me, you know I love cars a little bit more then the average girl. My Dad is a classic gear-head and some of that respect for steel and need for speed was bound to rub off on me. I stumbled across this collection and I thought to myself; what took so long! In collaboration with Formitalia Luxury Group, Mercedes-Benz is launching a high end, highly stylized line of furniture. All of the pieces I've seen have a futuristic shape that's clearly inspired by the lines and forms you see in a newer Mercedes model. The Head of Mercedes-Benz design, Gorden Wagener, describes the collection, "The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well." Any of these sexy items would make for an amazing statement piece in any high-end bachelor pad. The collection  was previewed in Milan this April and will launch in exclusive furniture showrooms this October, can't wait to see the price tags attached...

I love the style of their furniture rendering, they have the style of car renderings!

photos from gizmag

WAY TO GO VW

This post is inspired by my favorite roommate of all times, Maria. Maria was a very proud owner of a cherry red Beetle while we were in college and I spent lots of time in the passenger seat speeding around the squares in Savannah. I wish I could have seen her face when news hit of the new body style! I saw one on the road yesterday and I am into it. The design is less bubbly and "toyish" then the last design. The intention was to make a more aggressive and sporty version but of course staying true to the Beetle legacy. Now I just need to convince Maria to buy one so I can ride around shotgun. 

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Another thing I have to give a creative "tip of the hat" to is VW's consistency in their minimalist and witty ad campaigns for The Beetle. This revolutionary campaign was dreamt up by Dan Doyle Bernbach in the 1960's.

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Below is the an ad from the New Beetle launched in 1998, a clean and understated throwback to the original campaign. 

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Todays ad stays true to the originals (down to the bold san serif font).

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