Monday, May 7, 2012
I imagine most people have a start-of-the-week routine- pick up dry cleaning, review your schedule, check the 5 day forecast? Pimkie, a French clothing company, has introduced a live Color Forecast to help you plan your weekly wardrobe. New software was created for this marketing tool; high def. cameras film the streets of Milan, Paris and Antwerp in real time and detect what colors people are wearing. The point of this site is to inspire us consumers to buy the same color clothing as we see in roaming the streets of the major fashion capitols at Pimkie's online store. It's a smart and creative concept, and their video to explain the process it pretty cute too!